# 26 meetings held in one month for a cybersecurity startup selling to CISOs

Built for a client.

**26 meetings** booked and held in one month.

## Who it was for
A cybersecurity startup selling to CISOs, with a team of four sales reps.

## What was broken
The reps were working hard, but most of their week went to prospecting and cold calls. Effort was spread across too many of the wrong accounts, so it turned into very few meetings.

## What we built
We didn't add headcount or ask the reps to work harder. We took the effort they were already spending and pointed it more precisely. The outbound engine finds the right accounts, writes and sends the outreach, and follows up automatically, so the reps spend their time on the conversations that come back. A person approves what goes out.

## Who this suits
B2B companies whose sales team needs a steady flow of qualified meetings from companies that have never heard of them.

- B2B tech companies in a specific niche
- B2B staffing firms
- Companies selling to corporate accounts
- Sales teams built on commission-based (1099) reps

It's a good fit if:
- Pipeline depends on referrals and inbound
- Reps spend their time prospecting instead of selling
- Follow-up stops after one or two touches

## Results
- 26 meetings booked and held in one month
- 3% reply rate
- 30,000+ touchpoints
- 20 hours saved a week

## How this was counted
- Meetings are counted only if they were booked and actually held, across four reps over one month.
- Reply rate and touchpoints cover the same month. Hours saved are per week.

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Rockwall Partners · North Texas · (806) 433-2461 · anthony@rockwallpartners.com
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